The limitations of having only a single link to utilize in your social media marketing platforms has a solution: a links page. While there are several links page options, it’s best to keep everything in-house with a built-in links page right on your own website.
Most businesses are now using social media for their marketing, for all of the obvious good reasons. Instagram and TikTok might be two of the most popular ones, although they won’t replace the professional look and functionality of a good website.
The problem with link in bio
One very specific (but significant) problem is how you are limited to just one link in your bio. You want people to be able to buy your book, your merch, and sign up for your classes? One popular way to compile all of those links in one place on Instagram or TikTok is to utilize a link aggregator like Linktree, Stan store or url.bio.
While these can all be handy tools that allow you to list multiple links in one place, one big downside is that clicking on any of them takes traffic away from your website and diverts it to theirs. It’s hard enough to drive traffic to your website in the first place, so the last thing you want to do is to give your potential clients an easy way out to find someone else’s site.
The solution
We build a links page section into all of our templates, so when a potential client clicks your link in bio, they’re sent to your links page, in your website. Just insert the link into your link in bio, and voilà–they’re sent to your page where all of your content and links and CTAs live.
What should be on your links page?
Your links page can contain unlimited links, though that doesn’t necessarily mean you need to to put everything there. You don’t want your most important and relevant links to get lost in the minutiae, so choose wisely. Here’s some great examples of things you might link to:
- Your products or services
- Your ecommerce purchase page
- Your scheduling app
- Opt-in form for newsletters or promotional emails
- Deals, discounts and promotions
- Freebies or giveaways
- Cross-platform promotion to your other social media pages
- Info to boost interest in a product launch
- Link to a recent (or revised) blog post or published piece of yours
- Videos or podcasts you’ve created
- Affiliate marketing partners
- Charitable causes you support
The list is truly endless, though focus on the most important links and don’t forget to revisit it from time to time to update links and make sure everything is current and relevant.
While links in bio apps are convenient, it really is best to host your links page within your own website to maintain a unified front and keep potential clients where you want them—on your site, not someone else’s.
Matthew Ogden is a Minneapolis-based copywriter and content writer and editor. He’s written for national retailers and lobster roll companies alike. When not writing he can be found nose deep in a book, writing and performing music, or nerding out about guitar tone.