You can spend as much or as little as you want on a logo, though more money doesn’t always necessarily mean better quality. If you can afford a designer, great. If not—never fear. With some diligence and effort, you can partly (or entirely) make a logo that will look great
Hire a designer
Depending on their experience and location, hiring a designer will likely range between $150-2000. While you can hire inexpensive designers remotely, expect to pay $1-2k for an experienced designer in the US.
Be sure to check out a designer’s work before you commit so you have a sense of whether or not they’ll be a good fit. Instagram, Behance, and FB groups like Freelancing Females are all great places to find designers.
There are logo templates for purchase on Etsy, Creative Market, or professional designers. This will not be 100% original to your brand, since others will likely have used the same template, but will have a clean, professional look. These usually range from $5-250.
There are also some websites like Looka that will walk you through the self-design process based on elements they have already designed. This ranges from $20-65 and you’ll walk away with semi-custom branding that you helped design yourself.
The visual graphic design app Canva provides thousands of logo templates, many of which are free. With a small learning curve, they can be quick and easy to customize.
Things to remember:
Best practice is to always have your logo in a PNG file with a transparent background. Looka and any pre-designed logo templates will deliver your files to you this way–make sure your designer offers it this way as well.
Canva’s free version does not offer you a PNG with a transparent background, so you can either sign up for a trial of Canva Pro or wait until you know the background color of your website header, footer, and anywhere else your logo might be placed and create a copy of your logo in Canva with the exact same color background. This way your logo should blend in perfectly with your website and marketing materials.
I am the founder of VIRTUALCOPIA Business Collective and a self-employment enthusiast. I hope to inspire others to take a leap into their own entrepreneurial journeys while providing resources and support, and facilitating a community.