If you’re a freelancer and you’ve contracted with established businesses before, you’re probably familiar with CRMs.
Customer relationship management (CRM) software is a system that businesses use to manage their interactions with customers and potential customers. It uses a centralized database that stores customer data, such as contact information, purchase history, and communication preferences. CRMs also typically have features for managing sales and marketing efforts, such as lead tracking and email campaigns.
When it comes to CRMs, businesses have no shortage of options to choose from. However, not all CRMs are created equal. Some are overly expensive, too complex, or too limited in their capabilities.
That’s why HubSpot’s CRM stands out as a simple solution for businesses of all sizes. In this article, we’ll take a closer look at HubSpot’s CRM and explore the many benefits it offers. From enhanced organization and efficiency to improved sales and marketing efforts, HubSpot’s CRM is a game-changer that businesses can’t afford to ignore. It’s free to use, with no hidden costs or fees, and is designed to be user-friendly and scalable as businesses grow.
The free goods
HubSpot’s free CRM offers a wide range of features that help businesses streamline their customer management processes. Some of the key features include:
- Centralized customer database: All customer information is stored in one place, making it easy to access and update as needed
- Contact management: Businesses can easily add and edit contact information, as well as keep track of interactions and communications with each customer
- Task automation: Tasks such as follow-up calls, email campaigns, and appointment reminders can be automated to save time and ensure that nothing falls through the cracks
- Lead tracking: Leads can be tracked from the moment they enter the system, making it easy for businesses to identify potential customers and nurture them through the sales process
- Email marketing: Email campaigns can be created and sent directly from the CRM, with features for personalization, segmentation, and automation
- Sales reporting: Businesses can easily track their sales performance and identify areas for improvement
What about the other guys?
What we really love about HubSpot’s CRM is its ease of use, flexibility, and scalability. While other CRMs are often much more complex or require extensive training, HubSpot’s free CRM is intuitive and user-friendly, with no technical expertise required. It also offers flexible pricing options for more advanced features, allowing businesses to scale up as needed without breaking the bank.
We love the versatility and breadth of options in other CRMs like Dubsado and Honeybook, which are perhaps the best paid platforms out there, though for a free version, it’s impossible to ignore that HubSpot has the most power and abilities of them all.
The benefits:
Increased organization and efficiency
One of the primary benefits of HubSpot’s free CRM is the increased organization and efficiency it offers. By centralizing all customer data in one place, businesses can easily access and update information as needed, without the need for manual data entry or multiple software programs.
Contact management is also streamlined, with features for grouping contacts by criteria such as location, industry, or interests.
Tasks such as follow-up calls and appointment reminders can be automated, freeing up time for businesses to focus on other areas of their operations.
Enhanced sales and marketing efforts
Another major benefit of HubSpot’s Free CRM is the enhanced sales and marketing efforts it enables. Lead tracking features allow businesses to identify potential customers and track them through the sales process, with tools for segmenting leads by criteria such as lead source or activity level.
Email marketing campaigns can be created and sent directly from the CRM, with features for personalization and automation. Sales reporting features allow businesses to track their performance and identify areas for improvement.
Scalability and cost savings
HubSpot’s free CRM is designed to be scalable and affordable for businesses of all sizes. As businesses grow, they can upgrade to more advanced features and capabilities as needed, without incurring hidden costs or fees. Additionally, HubSpot’s CRM offers flexible pricing options for more advanced features, allowing businesses to customize their plan to meet their specific needs and budget.
A lot of something for nothing
HubSpot’s free CRM is a no-brainer solution for businesses looking to enhance their customer relationship management processes. With features for increased organization and efficiency, enhanced sales and marketing efforts, and scalability and cost savings, businesses of all sizes can benefit from its use.
We’re not here to tell you what to do, we’re just trying to give a helping hand to our tribe. Dubsado and Honeybook are great paid applications, but for someone just getting started it’s hard to argue with HubSpot’s free tier capabilities and overall value.
Matthew Ogden is a Minneapolis-based copywriter and content writer and editor. He’s written for national retailers and lobster roll companies alike. When not writing he can be found nose deep in a book, writing and performing music, or nerding out about guitar tone.